<(L-R) Steve Loh, James Chen, Dr Mary Ann Tsao and Assoc Prof Kenneth Goh>
The Singapore Management University (SMU) Business Families Institute (BFI) on Thursday (Mar 12) launched a philanthropy framework focused on high-potential initiatives which have a longer time horizon, but ultimately achieve longer-term impact.
This “moonshot approach” to philanthropy tackles the root causes of social issues by supporting early-stage, high-ambition initiatives, instead of targeting “short-term, measurable outcomes”, SMU BFI said.
The report, titled The Moonshot Approach to Philanthropy: A Framework from ‘What Ifs?’ to Action, was developed with support from The Chen Yet-Sen Family Foundation. It outlines five elements of the moonshot approach, and presents actionable tools for philanthropists to make better long-term funding decisions.