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The Moonshot Approach to Philanthropy: A Framework from ‘What Ifs?’ to Action

By Kenneth Goh, Esther Kong, Neha Matlani and Bowen Zhou

Addressing complex social and environmental challenges demands a strategic approach that balances bold ambition with disciplined management. The moonshot approach to philanthropy exemplifies this by supporting early-stage, high-impact initiatives with the potential for exponential value creation over time. While philanthropic efforts share core values, the moonshot approach distinguishes itself through its ‘What If’ mindset, structured learning, and catalytic role that empower changemakers while maintaining rigorous due diligence. The core of the moonshot approach establishes a disciplined framework that ensures a sustained commitment to transformative systems change and long-term impact.

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The Moonshot Approach to Philanthropy: A Framework from ‘What Ifs?’ to Action