16 Aug 2021
Commenting on the OCBC Bank’s initiative which helped 1000 families to tide through a difficult period, Kenneth Goh, SMU Assistant Professor of Strategic Management (Education) and Interim Academic Director of the SMU Business Families Institute, V3 Group Fellow in Family Entrepreneurship said, "Corporations like OCBC form an integral part of Singapore's economic, social, and cultural fabric. Beyond the usual benefits to the corporation like stronger brand reputation, improving staff morale, increased stakeholder reputation and customer loyalty, their sustained engagement with community initiatives and causes build stronger bonds within society, which will eventually benefit their bottom line in the long term."
