BFI Case Jam

SMU Business Families Institute presents BFI CASE JAM 2022


Do you have what it takes?

19 & 20 August 2022

8:30am - 5:30pm

SMU Campus

Send us a message at bfi [at] if you still have any unanswered questions and want to be part of this extraordinary competition!

About BFI Case Jam

1. What is BFI Case Jam?

The 2-day BFI Case Jam is a case competition with a twist. It gamifies the traditional case competition format by infusing elements of improvisation, collaboration, and analytics for students to “jam” on real-world business challenges faced by family-owned firms. 

The BFI Case Jam offers undergraduates opportunities to demonstrate their analytical, communication and collaborative competencies – critical skills required for the future of work.

2. Where and when will the competition take place?

It will take place at Singapore Management University on 19 & 20 August 2022.

3. How much time commitment is necessary?

You are expected to commit for the entire 2 days.

4. What is the cost to participate?

There is no cost to participate.

5. How are the teams formed?

The teams of 3-5 members are formed at random and will be made known at the start of each competition day.

6. What is the format of the Case Jam?

This year's theme revolves around Growth Strategy, Sustainability and Family Ownership. The business cases and challenge statements will be made known to the participants on the competition day itself, and the teams are expected to spend the day (approximate 5-6 hours) on research, analysis, and preparation of solutions. Teams are expected to complete a total of two challenges during the programme.

7. What resources are required to prepare for the competition?

Please bring along your laptop and filming equipment (e.g. mobile devices).


1. How do I register for the BFI Case Jam?

Please click here to register.

2. Can I register a team for the competition?

Participants must register individually.

3. When does registration close?

Registration closes on 31 July 2022.

4. Are there any prerequisites required to take part in the competition?

This competition is open to all full-time Year 2 and above undergraduates from the Singapore Management University as of Academic Year 2022/2023.

5. Is there a penalty for withdrawing after registration?

No, there will not be a penalty. However, if you wish to withdraw, a written email must be sent to bfi [at] no later than 31 July 2022.

Prizes and Internships

1. What are the prizes available?

    • Day 1 Challenge

      • 1st Prize: Cash S$2,000
      • 2nd Prize: Cash S$1,250
      • 3rd Prize: Cash S$500
    • Day 2 Challenge

      • 1st Prize: Cash S$2,000
      • 2nd Prize: Cash S$1,250
      • 3rd Prize: Cash S$500
    • Most Analytical Problem Solver: Cash S$500
    • Most Effective Communicator: Cash S$500
    • Most Collaborative Team Player: Cash S$500
    • All participants/finalists who exhibited exemplary competencies will also be invited for priority internship applications with EY-Parthenon
    • One-to-one meeting with Business Leaders

2. What are the internship opportunities?

You will get the chance to intern with EY-Parthenon.

Organised by

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Prizes Sponsored by

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