Unflappable and unstoppable: SMEs adapt and pivot to survive

28 Jun 2021

Commenting on how firms can adapt and pivot to survive as the coronavirus is expected to become endemic, SMU Assistant Professor of Strategic Management (Education) and Interim Academic Director of the SMU Business Families Institute Kenneth Goh said, "It doesn't have to mean giving up on the business built so far." Instead, he said to think about redeploying assets and capabilities in a different way.

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